John Paul Jones DeJoria (born April 13, 1944) is an American entrepreneur, a self-made billionaire and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company.
Early life and education
John Paul Jones DeJoria was born the second son of an Italian immigrant father and a Greek immigrant mother on April 13, 1944 in the Echo Park neighborhood of Los Angeles, California. His parents divorced by the time he was two years old, and at nine he began selling Christmas cards and newspapers with his older brother to support his family. He grew up in Atwater Village on Garden Ave and then Revere. He attended Atwater Elementary and John Marshall High School. When his single mother proved unable to support both children, they were sent to an East Los Angeles foster home.
As a youth, DeJoria was a member of a street gang, but decided to change his life after being told by his high school math teacher that he would “never succeed at anything in life”. He graduated from high school in 1962 and spent two years in the United States Navy serving on the USS Hornet, after which he held a series of jobs ranging from a janitor to an insurance salesman.
Entrepreneur
DeJoria entered the world of hair care as an employee of Redken Laboratories. He was fired from this position, he claims over a disagreement on business strategies. In 1980, he formed John Paul Mitchell Systems with hairdresser Paul Mitchell and a loan for $700.
DeJoria co-founded the Patrón Spirits Company in 1989, is a founding partner of the House of Blues nightclub chain, and has interests in Madagascar Oil Ltd., Pyrat Rum, Smokey Mountain Bison Farm, llc, Ultimat Vodka, Solar Utility, Sun King Solar, Touchstone Natural Gas, Three Star Energy, Diamond Audio, a Harley-Davidson dealership, a diamond company (DeJoria), mobile technology developer ROK AMERICAS, the John Paul Pet company, which does hair and personal grooming for animals, and J&D Acquisitions LLC, the parent company for the Larson, Striper, Triumph, Marquis and Carver boat companies formed with Minneapolis-based investor Irwin L. Jacobs.
DeJoria has been active in the film industry as an executive producer and actor. He made a cameo appearance as himself, in the 2008 comedy You Don’t Mess with the Zohan, and also in The Big Tease as the fictional John Paul Mitchell. DeJoria also made a cameo appearance in the Showtime series Weeds season 2. He narrated and appeared in television commercials for Patron in November 2011. In 2012, using a video, DeJoria showed his support for Captain Paul Watson of the Sea Shepherd Conservation Society, when Watson was detained in Germany for interfering with shark finning operations.
DeJoria appeared on the November 1, 2013, broadcast of the ABC reality series Shark Tank as a guest investor, replacing series regular Robert Herjavec. He’s also been interviewed many times on podcasts and video series, including the Handshakin Video Series.
John Paul DeJoria net worth: John Paul DeJoria is an American billionaire businessman and philanthropist who has a net worth of $4 billion. John Paul DeJoria has earned his net worth as co-founder of the Paul Mitchell line of hair products and as the owner of Patron tequila. John Paul Mitchell Systems hair care products sales have climbed quickly and revenues are currently $900 million annually. John Paul DeJoria was born on April 13, 1944 in Echo Park neighborhood of Los Angeles, California to an Italian immigrant father and Greek immigrant mother. His parents divorced when John was two and he started his sales career at the young age of nine by helping his older brother support the family by selling Christmas cards and newspapers. His mother was not able to provide for two children so John and his brother were sent to an East Los Angeles foster home. He graduated from John Marshall High School in 1962 and was in the United States Navy for two years. Some of his earliest jobs include a janitor and an insurance salesman. He has been married to Eloise Broady an American actress and model since 1993. Broady was the April 1988 Playboy Playmate. They have six children. Some of his other business ventures include luxury brand tequila producers The Patron Spirits Company founding partner of the House of Blues nightclub chain as well as interests in Pyrat Rum, Ultimate Vodka, Solar Utility, Sun King solar, and Touchstone National Gas. He also owns a Harley Davidson dealership and the diamond company DeJoria. ROK AMERICAS a mobile technology developer and a company that provides hair and personal grooming services for animals simply called John Paul Pet.
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